Your SaaS Blog Gets 50,000 Visitors. How Many Sign Up?
We build Signup Engines for B2B SaaS companies. Instead of chasing traffic, we target buyer-intent queries on Google, ChatGPT, Gemini, Perplexity. Fewer visitors, more signups.
Book Your Signup Engine Strategy CallFor B2B SaaS companies with $1M+ ARR
Q4 2026: 3 of 3 spots remaining · No long-term contracts
"20% Conversion Rate From One Article, Two Years Running"
Not only does the YCM team write great well-researched content, they also come up with the best strategies to rank. They focus on delivering content that meets the needs of Google and also the reader.
Owen McGab Enaohwo
CEO & Co-founder, SweetProcess
20%
SweetProcess
Conversion rate from one article, sustained for 2+ years
553%
Copysmith
Signup growth from 529 to 3,457/month in 8 months
291%
OneCal
Traffic growth in 5 months, outranking VC-backed competitors
TRUSTED BY SAAS COMPANIES LIKE
Sound familiar?
"I want more signups, not just traffic."
Your blog ranks. Your traffic grows. But your signup numbers barely move. You’re paying for content that drives pageviews, not pipeline.
“Our content writers don’t understand our product.”
You’ve briefed three agencies, and they still describe your product incorrectly. Their writers have never logged in, never clicked through a workflow, never experienced what makes your tool different.
“We’re not ranking for the keywords that matter.”
You rank for “what is [category]” but not for “[your product] vs [competitor]” or “best [product category] for [use case].” The keywords that actually drive signups? Your competitors own them.
“We’re spending $X/month on content and can’t tie it to a single signup.”
Your agency sends monthly reports full of traffic graphs and keyword rankings. But when leadership asks “how many signups came from content?”, you don’t have an answer.
“AI search is changing everything and we’re not showing up.”
Your prospects are asking ChatGPT and Perplexity, “what’s the best [your category] tool?” and your product isn’t in the answer. Meanwhile, your competitors are already being recommended by AI.
THE SIGNUP ENGINE FRAMEWORK
How We Turn Your Content Into a Signup Channel on Google and AI Search
Product-First Research
Your content sounds generic because your writers have never used your product. Before we write a single word, we create accounts, explore features, and use your software the way your customers do. We learn what makes your product different by experiencing it, not reading a brief about it.
Signup-Intent Strategy
Most agencies target high-volume keywords. We target high-signup keywords. Someone searching “what is project management” is learning. Someone searching “best project management tool for remote teams” is buying. We focus your content budget on the keywords where prospects are actively comparing solutions, not just browsing the category.
Conversion-Focused Content
Traffic doesn’t pay the bills. Signups do. Every article we write has one job: move the reader closer to trying your product. We address objections before they become blockers. We naturally weave your product into the solution. We write for the person who’s about to make a decision, not the person who’s writing a research paper.
Revenue Attribution
We report on signups and revenue. Not traffic and rankings. You’ll know exactly which articles drive trials, which keywords bring paying customers, and which content pieces are worth scaling. When leadership asks “what’s the ROI of content?”, you’ll have a real answer.
AI Search Optimization
Your buyers aren’t just Googling anymore. They’re asking ChatGPT, Perplexity, and Gemini. AI search is changing how SaaS buyers discover and evaluate tools. When someone asks an AI, “What’s the best calendar sync app?”, your product needs to be in that answer. We optimize your content to show up in both traditional search results and AI-generated recommendations.
Honest timeline: SEO compounds over time, but it isn't instant. Expect initial improvements in 60–90 days and significant results in 3–6 months. The tradeoff? Unlike paid ads, a well-built Signup Engine keeps driving signups for years without increasing spend.
CASE STUDIES
The Results
20% Conversion Rate, Two Years Running
One article for SweetProcess has consistently converted 1 in 5 readers into signups, for over two years.
Read the full case study553% Signup Growth in 8 Months
Copysmith went from hemorrhaging money on paid ads to making organic their #1 signup source: nearly 48% of all signups.
Read the full case study291% Traffic Growth. Featured #1 in Google AI Overview.
OneCal, a bootstrapped startup, outranked VC-backed competitors on Google. It’s now recommended above Calendly in AI search results.
Read the full case studyIs This For You?
This is for you if:
- You’re a B2B SaaS company with $1M+ ARR (or solid seed funding)
- Your content is driving traffic, but not enough signups or trials
- You’ve worked with agencies before and felt like they didn’t understand your product
- You want to reduce dependence on paid ads with an organic channel that compounds
- You have a budget of $5,500+/month and a willingness to invest in a 3-month engagement
This is NOT for you if:
- You're pre-product-market-fit and still figuring out who your customer is
- You want the cheapest content option (we go deep, and that costs more)
- You're looking for someone to execute a strategy you've already built (we lead strategy)
- You need results in 30 days (SEO compounds, but it isn't instant)
Why Work With Us
SaaS-Exclusive Focus
7+ years working with B2B SaaS companies, from project management to AI tools to e-signatures. We don’t do e-commerce, local SEO, or “general” content.
Only 8 Clients at a Time
We cap our roster at 8 SaaS companies. You get depth, not a production line. Your account isn’t handed off to a junior writer after the sales call.
Principal-Led Strategy
The founder personally oversees every client’s strategy. Specialists execute, but strategic thinking comes from 7+ years across dozens of SaaS companies.
Google + AI Search
Buyers aren’t just Googling anymore. They’re using ChatGPT, Perplexity, and Gemini. We optimize for both, so your product shows up wherever prospects search.
No Long-Term Lock-In
3-month minimum to give SEO time to work. After that, it’s month-to-month. If results don’t justify the investment, you’re free to walk.
Featured In
Meet the Founder
Who’s Behind the Strategy?
Shehu AbdulGaniy
Founder, Your Content Mart
I’ve spent the last 7+ years focused on one question: how do you turn SaaS content into actual signups?
Most agencies report on traffic. I’ve always believed that if your content isn’t driving signups, it isn’t working. No matter how much traffic it brings.
That belief turned into the Signup Engine Framework, and it’s been the foundation of every engagement we’ve run. It grew Copysmith’s organic signups by 553% and has kept SweetProcess at a 20% conversion rate for over two years.
Now, with AI search changing how buyers discover and evaluate SaaS tools, we’re applying that same framework to make sure our clients show up in ChatGPT, Perplexity, and Google’s AI Overview. Not just traditional search results.
I’ve written for Moz, G2, CoSchedule, and Smart Insights on SaaS content strategy. But I’m most proud of the results we’ve delivered for our clients.
Are you a SaaS founder or marketing leader who’s tired of paying for traffic that doesn’t convert? I’d like to show you a different approach.
THE PROCESS
Here's What Happens When You Book a Call
We look at your current setup
Your existing content, rankings, traffic sources, and signup conversion rates.
We find your best signup-intent keywords
The keywords where buyers are comparing solutions, and where your competitors already show up.
We analyze your competition
What they're doing, where they're winning, and where the gaps are.
We build your action plan
A prioritized roadmap tailored to your product, audience, and goals.
45 minutes. No fluff.
You’ll walk away with: - An audit of your content’s signup conversion potential - Your top signup-intent keywords that competitors are missing - A prioritized 90-day content roadmap
Whether or not we end up working together.
Book Your Signup Engine Strategy CallYour competitors are investing in signup-intent content right now, on Google and AI search.
Every month you wait is another month they capture the buyers who should be finding you.
Book Your Signup Engine Strategy CallFor B2B SaaS companies with $1M+ ARR
Q4 2026: 3 of 3 spots remaining